Unleashing the Power of Social Media: Insights from Hyderabad's Consumer Engagement and Modern Marketing Strategies

Snigdha Jasthi, Delhi Public School, Hyderabad, Telangana, 500015, India

Abstract

This study explores the transformative impact of social media marketing on consumer engagement and purchasing behaviors, with a particular focus on Hyderabad, India. By leveraging interactive and adaptable features, social media platforms enable businesses to shape consumer buying intentions, foster direct interactions, and enhance profitability. The research investigates how social media, as a contemporary marketing tool, has reshaped traditional marketing strategies, offering businesses a powerful platform to engage with diverse demographic groups. Using Hyderabad as a case study, the study examines the influence of social media on the city's varied population across different age groups, reflecting on how the growing adoption of online trends has influenced consumer behavior. The findings suggest that social media marketing has become a cornerstone of modern marketing, enabling companies to refine strategies, build customer trust, and drive long-term business growth.